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Nov
25
2009

Mixtape Review: Emilio Rojas – The Natural

By Mike Boyd - Mixtape Review

Emilio Rojas stands out from the growing number of emerging hip hop artists because of his confidence on the mic and witty lyrics.  Also, it doesn’t hurt that his fashion sense has female fans interested, regardless of what his mixtapes sound like.

Emilio’s talent for rhyming convinced him to drop out of the University of Rochester, where he had begun to make a name for himself as an artist.  He left school to pursue his career, performing shows all over the world, and eventually making his way to Brooklyn, where he currently resides.

His most recent project, The Natural was hosted by DJ Green Lantern, and released earlier this month as a follow up to his impressive Recession Proof mixtape.  Since Emilio wanted this project to tell his story, he choose not to feature any rappers to preserve its continuity.

The mixtape’s first single is “Bold & Arrogant,” but to give you a good feel for Emilio’s talent, I’ve broken down a handful of the tape’s other tracks.

Emilio Rojas – “Piano Bounce.”

Emilio expresses his feelings about being abandoned by his father at age ten with:

“I lost my heritage,
The day I saw my parents split,
Abandoning their marriage,
Daddy stayin in the Sheraton
No speaking Spanish anymore,
Cause its embarrassing to carry the tradition of a man who wouldn’t carry his.”

His father is a recurring topic on The Natural, as we hear Emilio rhyming from his father’s perspective on “Sympathy for the Devil.”  The song serves as an apologetic letter written to Emilio’s family.

Emilio speaks for his father with:

“I gave you my name,
I gave you my pain too,
You’re my first son…
Never was a question of whether you like me,
It’s whether you like it or not you’re living at high speeds…
I’m sorry that you had to see me put my hands on your mom,
Then I jetted and made her handle it all.”

He then comments on his father’s actions with the next lines:

“His abandonment was wrong,
A real man would be strong and hold his family down,
Not abandon his home to chase some ass around,
I understand that you’re grown and past it now,
And that my chances of knowing you are shattered now.”

Another strong track, “Tic Toc,” showcases Emilio’s storytelling ability.

Those three verses about an innocent man in jail, a woman being cheated on, and a soldier far away from home are pretty powerful.

Here’s an excerpt from his verse on the soldier’s stressful service:

“He couldn’t handle it, he buried too many friends,
And sent too many folded flags back to they fam and them,
And now he’s having nightmares of clappin kids,
And young boys that’s aiming snipper riffles at the back of heads,
Aint no packages from home, he’s so sick,
Of being home sick and it’s bullshit, but it’s hopeless,
Cause he can die before he finishes tour,
And he can hear that clock ticking for sure.”

Emilio Rojas – “I want it all.”

Here are the opening lines to this motivational track:

“I’m not motivated by greed,
I’m motivated by need,
I only take what I eat, uh,
They only hate cause I know the way to achieve,
Got my city on my back and my shoulder blade on my street,
Momma told me never to give up,
And anyone saying my name is just a hiccup,
Meaning if I hold my breath they’ll be gone,
I wont address them, I don’t even waste my effort with ya’ll,
I’m destined to ball, I’m picked for fame,
Yea you destined to ball, you like a pick up game,
I remember it all, my momma struggling to pay for them church schools,
And she was working late, while I was late for my curfew.”

As you can tell from these featured tracks, the mixtape is full of quotables.  My favorite line off the tape is “I aint eatin in days and shit is gettin real/  But I roll with model hoes, they love skippin meals,” ha!

Another good line that I haven’t quoted yet is “They dull the pain chasin paper like its novocaine/  I don’t know they names, they my Jane Does/  And they only callin when I put my money in them/  Like a pay phone.”

Other standout tracks are “Only Just Begun,” Breaking Me Down,” and “Untouched.”  As you can tell, this is one of the mixtapes you can play from start to finish!

Big shout out to @DopeBoyShake for creating the mixtape artwork!

Rising through the ranks to become one of New York’s most talented and recognized artists is no easy task, and Emilio Rojas has done just that. With witty flows, potent lyrics, and vicious rhyme schemes, Emilio has earned the respect of his peers, and a reputation as someone who shines in today’s competitive Hip-Hop environment. Confident, classy, and intelligent, Emilio finds balance between that cockiness and consciousness, with an awareness of who he is, where he’s from, and the larger issues at hand. It is this ability to maintain a rigid individualism coupled with a broader understanding that makes Emilio stand out. It is his commitment, passion, and dedication to his craft that drives his success.

Born to an American mother and a Venezuelan father in 1984, Emilio began his life in Rochester, New York, where he was introduced to music by his father at an early age. Right from the start, Emilio displayed an aptitude and interest for music, singing songs and playing guitar alongside his father. Emilio’s enthusiasm for music continued throughout his childhood, listening to everything from Hip-Hop to Jazz, playing the drums, and developing his ear for rhythm and sounds. Life would soon throw Emilio for a loop however, when at age 10 Emilio’s father left home and returned to Venezuela, leaving Emilio and his family to fend for themselves. It is this experience that propelled Emilio to write his first rhyme, and would later provide the backdrop for Emilio’s most serious and heartfelt music.

At age 18, after receiving positive responses at local open-mic’s and competitions, Hip-Hop began to take on a new form for Emilio. It was no longer just a hobby or a pastime, but a legitimate means to an end, and a potential future. While attending the University of Rochester on an academic scholarship, Emilio began making a name for himself on the college scene by performing at campus events and parties, and even opening for national acts at the school. When it became clear there was only so much he could do as a student, Emilio made the tough decision to drop out of school. He then decided to focus exclusively on his music and becoming a better artist. In 2004 Emilio received his first break when his group, Phocus’, record was licensed by Handcuts/Universal (Japan) for an overseas release. The album was successful, and after some brief international touring Emilio returned home to Rochester, ready to get back to work and advance his now blossoming career.

Emilio’s life changed drastically in 2005 when he was contacted by hometown friend DJ Ease about moving to Brooklyn. With no clear cut plan in mind, no job, and no money saved, Emilio did the only sensible thing: he packed his things and moved to the city by the weekend.

It was in New York City where Emilio really began to develop his identity as an artist. After linking with producers IllMind and MPhazes, Emilio, for the first time, began creating music with a sound capable of enhancing both his silky smooth flow and sharp, penetrating lyrics. In 2006 Emilio released “A Breath of Fresh Air”, an extremely well received mixtape, which for many, put him on the map as a rising young star in New York’s Hip-Hop scene. In 2007 Emilio once again took to the road and toured Europe. Then again in early 2008 Emilio had the distinction of touring in his father’s home country, Venezuela, as the headlining act.

Emilio has opened up for legendary artists such AZ, Pharoahe Monch, OC, Royce Da 5’9, Keith Murray, and The Roots, as well as up and coming artists like Joell Ortiz, Ron Browz, and the Gym Class Heroes. He is also a mainstay feature on all major Hip-Hop websites and blogs (Hiphopdx.com, Nahright.com, OnSmash.com, 2dopeboyz.com, OkayPlayer.com, Worldstarhiphop.com, etc.).

Emilio Rojas has shown he can not only write, rhyme, and spit with the best of them, but he also makes undeniable music. With a style unlike any other, he continues to make headway in the world of Hip-Hop, always sure to let his talent and ability shine through. Never settling for mediocrity and always striving for perfection, Emilio has evolved into a world class artist. With all the skill and vision, there is only one direction for this young MC to go…and the future looks promising.

  • http://hiphopatlunch.com/2010/06/emilio-rojas-heart-of-the-city-x-who-dat/ Emilio Rojas – “Heart Of The City” x “Who Dat” | Hip Hop At Lunch – The Latest Hip Hop News And Emerging Artists

    [...] more on the New York emcee, check out our feature interview and his Green Lantern-hosted project, The Natural. AKPC_IDS += "15838,"; blog comments powered by Disqus var disqus_url = [...]

  • http://hiphopatlunch.com/2010/10/emilio-rojas-turn-it-up-featuring-yelawolf/ Emilio Rojas – “Turn It Up” (Featuring Yelawolf) | Hip Hop At Lunch – The Latest Hip Hop News And Emerging Artists

    [...] DJ Green Lantern provides the beat for Emilio Rojas’s latest leak featuring Alabama’s Yelawolf.  ”Turn It Up” will be featured on Emilio’s Life Without Shame project that’s set to drop on November 11th.  While we wait to hear Emilio Rojas and Green Lantern’s next project, however, be sure to check out their previous effort, The Natural. [...]

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